1. What is Digital Marketing?

Digital Marketing is defined as marketing strategies and activities that utilises the internet, online platforms, and digital technologies. Digital Marketing can help you reach your audience, target your niche market, generate leads, convert customers, sell online, create a following, grow your business and build your brand.

2. How Digital Marketing works...

Digital Marketing works by leveraging the internet, online platforms and digital technologies to give you the power to reach a specific market, with a specific message, at a specific time. Digital Marketing core components include:

  • Digital Marketing Strategies
  • Digital Marketing Technologies
  • Digital Marketing Analytics
  • Landing Pages
  • Email Marketing
  • Online Advertising
  • Websites & Membership Sites
  • Blogs & Podcasts
  • Social Media
While hashtags, filters and fads may come and go, these core components set up your foundation for a successful Digital Marketing strategy that works in 2020.

3. How Digital Marketing can help your business...

Digital Marketing can help your business by connecting you with the online audience that you may not be reaching, generating the online leads that you may not be getting, and driving the online sales that you may be missing out on right now. Digital Marketing strategies utilize every digital marketing platforms, technologies and tactics available to put your business, your brand, your products in front of your ideal client in the right place, at the right time, ahead of your competition. The best Digital Marketing strategies then go on to leverage automation, analytics and AI to build a long, lasting, exclusive, personal, and profitable relationship with each client - ultimately growing your business, winning market share and edging out the competitor.

4. Where to learn Digital Marketing?

Learn Digital Marketing from people and businesses who have the results you want to have. The best Digital Marketing education provides a balance of theory with practice, strategies with tactics, and industry research with personal experience. As you do your research, look at their results to make sure you are not stuck learning outdated theory divorced from practice (a danger with university degrees) and you're not stuck getting fragmented tactics without a cohesive strategy (a danger with internet guru's). If you've done your research and it has brought you here, welcome to Global Marketer! You can start your learning straight away here with this free Digital Marketing online class. Click through to find out exactly what you'll learn and how you can apply it by the end of this 2-hour class to start getting the result you want to have, faster...

5. How Digital Marketing will change in 2020?

Digital Marketing in 2020 has grown beyond a strategic advantage to a strategic imperative for billions of businesses globally. 2020 statistics show that through Covid-10, people worldwide are spending 50%-70% more time online (reported by JP Morgan), consumers especially in America and Asia are doing 30%-50% more shopping online (reported by McKinsey) and in Australia there is a 22% increase in job ads for Digital Marketing skills (reported by ABC Radio). As the world moves to connecting, interacting and shopping online, businesses that are not only surviving but thriving in 2020 are businesses who have or are pivoting online with the right Digital Marketing strategies, technologies and capabilities to dominate online platforms, connect with their target market, and permanently gain market share while the competition hesitates.

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